In a world where image is everything do you really want the image of your company or association left to chance? With a large portion of public opinion tied to social media and often not only is public perception important, social media and electronic media is how many organizations reach out and keep in contact with there clients/members. Do you want just some images from someones cell phone to be the images out there representing your event? Or to you want truly impactful, visually stunning images out there for the world to consume? The choice is yours, do you want a image or the “The Image”? When your spending thousands, tens of thousands or even hundreds of thousands of dollars on an event you better be getting professional photos to capture the in event in all its grander. Long after people have forgotten about the how tender that steak was at your gala/banquet they will still be looking back at the photos of the event remembering the good times.